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Search Engine Optimisation

The Internet has evolved to billions of web pages indexed by search engines all over the World. Design and content of your website is an important factor, not only for the user experience, but also so that the search engines find you. Having your web pages listed on the first page of a search engine will definitely increase the visitors to your site.

With Thousands, Hundreds of Thousands or even Millions of pages competing for those top 10 rankings it seems almost impossible to get top rankings. There are a lot of "cheap" offers avialable with the promise to get you listed on top of Google. The truth is, that nobody can guarantee you a number 1 listing or even a top 10 ranking.

There is in fact no magic keyword and the quantity is part of your success.  It is almost impossible to guess what somebody is searching for. If you cover your subject well you will get the traffic.

As you can see here, for that particular web site people coming to the site used 30,114 different search terms in just a few months.

So why bother? In fact, to get those desired rankings, you need to optimise your pages for the search engines. There are no big secrets to it at all; you just need to know how search engines work, what their spiders can read - in short: What is important! You need to understand at least a little bit of HTML.

We have proven statistics, which show, that we know what we are doing for our clients. One of our clients has now almost 2,000 first page ranking in the UK alone for important key phrases. The visitors multiplied by 17 within 27 months.

If you consider your business and products valuable enough to your customers, then you should make sure that more people find your web site and your offers. Move up the search engine ranking ladder. Increase your reach, your visitors and your revenue.

Let's talk about your possibilities today - Call us on 01444 473 427

For more detailed information about our approach:

Goals	Getting more and more visitors and potential customers to a web site. Increase the business revenue through the web site. Have the website code written in a way that search engines will list the pages on the first search result page.
Purposes	Helping business to optimise their web site copy to meet search engine requirements.
Policy	Stick to the search engine rules. Don’t SPAM search engines. SEO mustn’t compromise user experience
Plans	Getting started. Analyse and correct. Observe the results
Programs	Get all relevant Keywords to start building the ideal scene. Get all data about the current situation. Creating the Ideal Scene. Measure the success with stats
Projects	Relevant Keywords for the site Get all relevant keywords from the client. Analyse the web site for more relevant keywords. Check the competition. Search Engine Ranking Position Create a report showing the current ranking positions for the relevant keywords. Find out what is working. Find out what is not working. Get existing stats Get visitor stats. Get other relevant stats as needed. Analyse the Source Code Check the source code for obvious outpoints. Report the outpoints, with solutions to get them corrected. Analyse the existing copy Check the existing copy for obvious outpoints. Report the outpoints, with solutions to get them corrected. Analyse the file structure Check the existing file structure for obvious outpoints. Report the outpoints, with solutions to get them corrected. Search Engine Robots Make sure the web site gets visits from the search engine robots. Increase link popularity Find relevant web sites and directories, which would place a link to the client site. Submit site to the relevant webmaster. Search Engine Rankings Check weekly the search engine rankings for the relevant keywords. Do what is needed to further improve the ranking positions. Stats If not in place, introduce statistics to measure the success of the web site. The minimum stats are: Unique web site visitors daily. Main sub products of the web site e.g. downloads, newsletter subscriptions, etc. Number of sales. Value of sales.
Orders	COMPANY CONFIDENTIAL
Ideal Scenes	Increasing number of visitors to the client web site, where the visitors are targeted visitors in need of or wanting client products or services.
Statistics	Unique web site visitors (counted daily, graphed weekly)
Valuable Final Products	An improved web site driving more targeted visitors to a client web site.

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